[Brooklyn, NY, Thursday, August 24th] - Cheeky Cocktails, a premium all-natural cocktail mixer brand founded by mixologist and cocktail instructor April Wachtel, is here to take the "labor" out of craft cocktails for Labor Day with their new line of party-sized syrups and juices available on their website and in select bars and retailers as of today, August 24th.

Labor Day, the US Federal Holiday and "unofficial end of summer," is little more than a week away, and Cheeky is intent on reducing unnecessary effort on a day reserved for recreation and festivities. Cheeky's syrups and juices are all shelf-stable versions of professional bar ingredients usually made from scratch, like 100% Lemon and Lime Juices, and syrups like Espresso Syrup, Ginger Syrup, Agave Syrup, and more. For example, mix vodka with Cheeky Espresso syrup to make Espresso Martinis, Scotch with Cheeky's Honey Ginger Syrup and Lemon Juice to make Penicillins, or Tequila with Cheeky Agave Syrup and Lime Juice to make Tommy's Margaritas.

When mixed with spirits (or non-alcoholic spirits), each 750ml bottle of Cheeky makes 25-30+ drinks.

"As a former bartender and cocktail instructor with over 12,000 former students, juicing and making bar syrups from scratch was always the biggest challenge when serving craft cocktails to a group," said April Wachtel, Founder of Cheeky. "I wanted to help home consumers share their favorite craft cocktails with friends and family without all the work and save professional bartenders valuable prep time, giving them more time to spend with their guests."

Cheeky's new format release comes at a time when premiumization (consumers drinking less but drinking better) is driving growth across beverage alcohol, contributing 13% growth in spirits alone in 2022. According to IWSR, "the vast majority" of consumers consume alcohol in the home, and 46% of those surveyed are likely to treat themselves to premium options in the home."

"Consumers got a crash course in mixology during the pandemic, and they're no longer happy drinking bespoke craft cocktails in bars and settling for one-size-fits-all mixers filled with preservatives in the home," says Wachtel. "We're thrilled to help connect the dots between the home and bar and make craft cocktails accessible to anyone who loves enjoying great drinks with friends."

More info on Cheeky's Party-Sized Syrups & Juices

• Best Seller Sampler: (MSRP $125) -This sampler set includes one 750ml bottle of each of Cheeky's five best-selling products to make Espresso Martinis, Margaritas, Daiquiris, Gimlets, and the Tom Collins and Whisk(e)y Sour. Pair with your favorite spirits or non-alcoholic spirits, or leave out on your bar or at your barbeque and let guests mix on their own. Makes 125 drinks (recipes are included). Refrigerate after opening.
• 100% Lemon Juice (1)
• 100% Lime Juice (1)
• Cheeky Espresso Syrup (1)
• Cheeky Agave Syrup (1)
• Cheeky Simple Syrup (1)

• Individual 750ml Bottles: (MSRP $22-$37)
• Simple Syrup
• Agave Syrup
• Ginger Syrup
• Honey Ginger Syrup
• Honey Syrup
• Cranberry Syrup
• Cheeky Espresso Syrup
• 100% Lemon Juice 
• 100% Lime Juice

To learn more about Cheeky and explore their recipes and range of products, please visit www.cheekycocktails.co

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About Cheeky:

Cheeky is a woman, AAPI, and mixologist-owned supplier of high-quality bar ingredients, offering innovative solutions for professional bartenders and consumers. Founded by April Wachtel, a mixologist and seasoned veteran of the beverage industry, Cheeky aims to revolutionize the craft cocktail experience by providing ready-to-use versions of ingredients usually made from scratch. Cheeky is poured behind bars at four-star hotels, resorts, and stadiums like the Standard Highline, the Bellagio in Las Vegas, and more. They ship nationally within the United States and Canada and are sold in select retail locations across 44 states, Canada, France, Germany, the UK, and Australia.

Cheeky has garnered attention from top publications such as the New York Times and the Washington Post.

Media Contact:

Name: April Wachtel

Title: Founder/CEO

Phone: 917 524 9034

Email: hello@cheekycocktails.co